The honest audit
Do you have these? 32 questions, yes or no.
This is not a pitch. It is a list of things a loan officer should be able to answer "yes" to. Go through it honestly about your current shop. Nothing is sent anywhere unless you decide to send it.
And if you have something great that is not on this list, there is a box at the bottom. I want to know about it - that is how this list gets better.
Answer honestly. Nobody sees this but you unless you send it.
Jump to your listTechnology That Gives You Time Back
Can you text a client or agent from the same place you email them, with the thread saved to the file?
Text Messaging Directly Inside Outlook
Does your company pay for your AI tools, or is that coming out of your own pocket?
Claude Included at No Additional Cost
Can you build a personalized, polished client presentation in minutes without a designer?
Claude-Powered Client Presentations
Can you issue a custom preapproval letter yourself, right now, without asking anyone?
Custom Preapproval Letters
How many separate logins does it take you to move one loan from lead to closed?
Reduced Dependence on Third-Party Systems
Do your LOS and CRM actually live in one system, or do you re-key the same data twice?
Scout Combines the LOS and CRM
When something changes on a file, does every other system know about it automatically?
One Connected Platform
Can you see every client and loan sorted into clear buckets without building your own spreadsheet?
Organized Client and Loan Buckets
Can you talk to your 1003 and have it fill itself in, or are you still typing it?
Talk Directly to the 1003
Products That Help You Say Yes
Can you do both one-time and two-time close construction, or do you refer those out?
One-Time and Two-Time Close Construction Loans
Do you have a real reverse division in-house when a 62+ client calls?
Reverse Mortgage Division
Can you offer a 0% interest bridge so your buyer can make a non-contingent offer?
0% Interest Bridge Loan Program
When credit is messy, does someone help you find the program, or do you just say no?
Challenging Credit Program Eligibility Guidance
Do you have an all-in-one loan option for the client who wants to bank against their equity?
Two Versions of the All-in-One Loan Program
Do you have down payment assistance options for the buyer who is short on cash?
Down Payment Assistance Options
Can you keep the second-lien business instead of handing your client to a bank?
HELOC Programs
Can you build a house for a self-employed borrower using bank statements?
Bank-Statement Construction Loans
Is your Non-QM underwritten in house, or do you broker it out and hope?
In-House Non-QM Lending
Do you have a refinance with no company fees to bring your past database back?
Refinance Plus With No Company Fees
Is there a condo desk that solves warrantability for you, or is that your problem to figure out?
Dedicated Condo Desk
Pricing and Capital Markets Access
If the market moves against you overnight, is your borrower protected, or is that your commission?
Overnight Rate Protection
If pricing improves after you lock, does your client get the benefit?
Improved-Pricing Protection
Can you get a live human in capital markets on an exception today, or do you submit a ticket?
Direct Access to Capital Markets
When a client moves out of state, can you still close it at full comp, or do you hand it off?
Full Comp in 45 States Without Your Own License
Support That Helps You Close
When a closing is about to fall apart at 4:45pm, is there a number that actually gets answered?
Closing and Funding 911
Does AI do the first pass on your files so processing and underwriting review the work instead of building it - and come back the same day?
Same-Day AI Processing and Underwriting
Can you get a tough income calculation confirmed by an expert before you promise anything?
Scenario Desk Income Calculations
Tools That Help You Win More Business
Does your company build YOUR brand, or only its own?
Marketing and Branding Built Around You
Do you have an interactive buyer presentation that makes agents want to send you people?
Interactive Buyer Presentations
Benefits and Culture
Does your company match 20% of your 401(k), or are you funding retirement alone?
20% 401(k) Contribution Match
Are your health benefits something you would actually pick if you had a choice?
Blue Cross Blue Shield Benefits
Does your contract actually say your database is yours, or have you never checked?
Your Database Stays Yours, In Writing
Your list
Answer a few questions and your list builds itself.
Answer honestly. Nobody sees this but you unless you send it.
Seriously - if your shop does something well that I did not ask about, tell me. I learn as much from these answers as you do, and good ones get added to the list.
Optional
Want my read on your list?
Leave a first name and email and I'll send you my honest take on which of your gaps are fixable where you are. Nothing automated, no sequence, and you can ignore this box entirely - the checklist works without it.
Your answers stay in your browser unless you choose to send them. Copying or downloading the list keeps it entirely in your hands - text it, email it, or bring it to the call.